Ninja Van Behind-the-screens: Rapid testing & quick learning

A product designer’s hustle is commonly recognised as being able to deliver big releases or launch features that hopefully bring in revenue for the business. However, being able to spot and grab opportunities to conduct quick validation tests is also an important strategic skill. Rapid validation exercises that are executed opportunistically, help increase the chances of new product releases to meet users’ needs identified through earlier studies. This in turn helps to meet organisational goals faster. However, more often than not, efforts in these tests go unnoticed even though they make or break the product’s perceived usability.

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